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Phoenix's distinguished record of innovation and industry firsts
1851 Phoenix is founded by a group of prominent Hartford, Conn., business, religious and civic leaders as the American Temperance Life Insurance Company, a company that insures only those who abstain from alcohol.
1860 Home Life Insurance Company is formed in Brooklyn, N.Y. It is the first life insurer authorized by the newly founded New York Insurance Department to do business in the state.
1861 American Temperance Life Insurance Company changes its name to Phoenix Mutual Life Insurance Company and welcomes non-teetotalers.
1865 Phoenix insures President Abraham Lincoln.
1871 After the devastating Chicago fire, Phoenix contributes $5,000 to a fund for survivors. This is its first recorded major act of corporate giving.
    1874 Inflation is rampant and more than 100 life insurance companies close their doors, but Phoenix and Home Life hold fast. When Home Life becomes a target for an unwanted takeover, its Board of Directors takes a creative approach to persuade stockholders not to sell: It pays them their interest in gold.
1901 Phoenix publishes The Field, believed to be the first agent newsletter and one of America's first employee communications efforts.
1906 Phoenix introduces "A Prospectus and Ten Lessons Upon Life Insurance," which is the first agent training course used by a life insurance company.
1912 Phoenix becomes the first life insurer to use direct mail advertising to obtain sales leads.
1923 Phoenix creates the first advertisement to promote the value of life insurance. It runs in Literary Digest. Three years later, Phoenix runs ads for its retirement income plan in national magazines, stating, “You don't have to be rich to retire at 55 on $200 a month.”
    1933 Home Life introduces “Planned Estates,” a marketing program that emphasizes “problems to solve, not prospects to sell.” Decades ahead of its time, it turns agents into financial advisors. Home Life's business grows 60 percent from 1933 to 1939.
    1955 Recognizing that women generally live longer than men, Phoenix is the first company to offer reduced life insurance premium rates for women.
    1957 Pioneering a new concept in the insurance industry, Phoenix begins selling group life and health insurance plans by allowing small businesses to band together by industry to offer employees benefits usually available only through larger corporations.
1963 Phoenix moves into new corporate headquarters - the world's first two-sided office building -- in Hartford, Conn.

1967 Phoenix is the first to offer discounted premiums on all policies to nonsmokers.
    1982 Survivorship or “second-to-die” policies are introduced, paying a benefit upon the death of the surviving policyholder, which becomes a premier product.
    1992 Phoenix and Home Life merge. The new company is called Phoenix Home Life Mutual Insurance Company.
2001 Phoenix converts from a mutual to a stock company. The new public company is called The Phoenix Companies, Inc., trading under the symbol PNX.
2005 Phoenix's Hartford headquarters, the two-sided “boat building,” is listed on the National Register of Historic Places. The company makes another major contribution to the Hartford skyline, donating a 2.2-acre site for the home of the new Connecticut Science Center.
    2009 Phoenix forms a distribution company, Saybrus Partners, Inc., to provide dedicated life insurance and annuity sales support to partner companies and Phoenix within its own distribution channels.
2010 Phoenix expands its fixed indexed annuity offerings, solidifying its strategic focus on products designed for the middle market.
2016 Nassau Re acquires Phoenix and takes the company private. Saybrus Partners also becomes a subsidiary of Nassau Re.
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©2001-2016 The Phoenix Companies, Inc.

Insurance and annuities issued by Phoenix Life Insurance Company (PLIC) (East Greenbush, NY), PHL Variable Insurance Company (PHLVIC) (Hartford, CT) and Phoenix Life and Annuity Company (PLAC) (Hartford, CT). PHLVIC is not authorized to conduct business in NY and ME. PLAC is not authorized to conduct business in CA, GA, MA, ME, MN, NH, and NY and not authorized to conduct variable universal life insurance business in ID and LA. The insurers referenced are separate entities and each is responsible only for its own financial condition and contractual obligations.

Securities distributed by 1851 Securities, Inc. (Hartford, CT), member FINRA.

Members of The Phoenix Companies, Inc.

Not all products and services described here are available in all states of the USA.